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Yaadcore and Imeru Tafari Confront Youth Violence in “Choppa Dem”
Yaadcore and Imeru Tafari are turning their attention to Jamaica’s culture of violence with “Choppa Dem,” a socially conscious reggae single released on October 9, 2026. The track pairs the two artists in a pointed commentary on youth violence, gang culture and the growing glorification of destructive behaviour.
Released through Mixto Records and Yaadcore’s 12 Yaad Records, “Choppa Dem” is the second single from Yaadcore’s upcoming Rasta Time EP, scheduled to arrive on October 27. The song also comes with an official music video directed by Jesse James, known online as @eye__views.
A Message Beyond the Word “Choppa”
Yaadcore explains that “choppa” traditionally refers to lottery scammers in Jamaica. However, the song reaches beyond that meaning to address a broader concern about young people embracing the language and image of demons.
The artists use the track to challenge the glorification of violence and the cycle of senseless killings affecting communities across the island. Its message is direct: the language and symbols celebrated in popular culture can carry consequences when destructive behaviour becomes something to admire.
Imeru Tafari adds another voice to the commentary. The rising reggae artist, son of veteran singer Queen Ifrica, contributes to the song’s lyrical perspective while continuing to establish his own presence in contemporary reggae.
Roots Percussion Meets Modern Production
“Choppa Dem” brings together spiritual Nyabinghi percussion and contemporary digital production, including trap-influenced elements. The contrast gives the song a modern edge while keeping its foundation connected to roots reggae.
The production is credited to Wadadah II and Yaadcore, with Yaadcore also involved in the songwriting and co-production. The track’s sound supports its message without abandoning the rhythmic energy of current Jamaican music.
A Visual Extension of the Message
The official video, directed by Jesse James, brings a visual dimension to the song’s social commentary. Its imagery reinforces the serious themes behind the lyrics, placing the track’s message at the centre of the release.
“Choppa Dem” sets the tone for Rasta Time, a project that explores reggae, Rastafari and contemporary Jamaican realities. With the EP scheduled for October 27, Yaadcore continues to build a body of work that connects cultural identity with issues affecting the society around him.